Cornerstone - Thought Leadership

Cornerstone Capabilities COVID-19 Update

As we face these unprecedented challenges of COVID-19 across the world, Cornerstone Capabilities is fully committed to the safety and well-being of our employees, clients and partners.

7 Steps to Get you Started on Revenue Growth Management & Trade Promotion Optimization

Trade Optimization done right can increase your Promotional ROI significantly.   The CPG industry has become more complex.  Making fact-based pricing and promotion decisions in a timely manner is a growing challenge.  Learn how to transform your organization’s Revenue Management function.

Common Pricing Strategies: High-Low vs EDLP

How to Develop the Optimal Pricing Strategy…

In setting pricing & promotional plans, using different pricing strategies and tactics for different products can be THE key driver of business performance.  This is much like selecting the right club to make the perfect shot on the golf course!


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