“When you are holding a hammer, everything looks like a nail”
“Give a boy a hammer and he will find that everything he encounters needs a pounding." If you have ever encountered a small boy with a runaway hammer, you can probably relate. This was Abraham Maslow’s first wording which he later modified to, “If all you have is a hammer, everything looks like a nail," and this concept (a.k.a. Maslow’s Hammer) became commonly used to refer to over-reliance on a familiar tool to solve any and every problem.
Experience has shown that in CPG Analytics too, people tend to take the tools or approaches that have served them well in the past and try to force them to be the right solution for new problems.